Website security is one of the most crucial aspects when running an online business. Customers look for a secure and protected environment to engage, let alone share their data. Irrespective of how effective your website is or how extraordinary your products and services are, if they are vulnerable to hacks, your website traffic is bound to suffer.
‘Data breach’ isn’t a new term. In fact, it is a buzzword among customers engaging with online websites.
Consumers today are more concerned about their data privacy and would never compromise on this segment. Adhering to this, it is important that your business website is secured and resilient enough to deter attacks.
This is where the idea of HTTPS pops in.
In July 2018, Google released Chrome 68 and declared that every HTTP site would be regarded as not secured. What this means is that every time a consumer would click open a website, there would be a red sign in the address bar indicating that the current website is not secure and may intervene in the privacy norms of the user. This motivates consumers to leave the current site and make a switch.
What is HTTPS?
HTTPS(Hypertext Transfer Protocol Secure) in contrast to the HTTP(Hypertext Transfer Protocol) has an extra S which indicates the prevalence of SSL certificate on the website. This is basically the security protocol that encrypts all of the data stored or shared with the website. To put it this way, HTTPS websites have a security layer added between the server and the browser. So, irrespective of the relevancy of the data, it is kept protected.
HTTPS not only protects data but also creates an impression that the website is protected from third-party intrusions. This infuses a sense of trust amongst the consumers. Whether you opt for traditional hosting or Cloud Server in India, https acts as a declaration from your end, confirming that you consider user data security a matter of grave concern and would not compromise on the same.
How HTTPS Affects Consumer Trust?
As mentioned above, https websites are a step ahead than the HTTP ones. Every time information is shared, or data entered, they are encrypted before travelling to the receiver. Owing to this, hackers cannot decode or read the data packet. It is only the receiver who can decrypt the data, in a way securing the entire transfer.
This is what happens at the backend, at the front end, there exists a padlock system at the top of the bar. This does the work of telling the visitors that the website encompasses data privacy and is free from hacks and cyber attacks. This leads to the creation of a relationship between the site and the visitor, in a way, allow you to gain their trust.
Even if the users have a doubt about the legitimacy of the SSL certificate or the website ownership, they can perform a check to validate the same. All of this compels them to trust your business website and further, enhances the overall traffic towards the website.
In a nutshell, the https does the following:
a) Keep all transactions private: The fact that https adds a security layer, it encrypts the data transferred from the sender side, and this data can be decrypted only by the receiver. Such a system ensures that all of the transactions done over the website is private.
b) Eliminates The Possibility of Hacking: Since all of the data shared and the transactions are done are encrypted, hackers have no way out to intrude the system and read the package. This turns the data packet useless for them, deterring the possibility of losing confidential data
Summing up the two, it is pretty obvious that the confidence and trust, users have in business rise sharply. It eliminates all possible scepticism that they had, boosting up the traffic and increasing the overall revenue. In case, you haven’t yet opted for an SSL certificate, it’s high time that you purchased one. What’s best here is to opt for Cloud Hosting solutions and secure your business website while offering better services.